You know, once, about two years ago, a guy named Kokin (yeah, KOKIN) decided to post a billboard which read:

Help!
Necesito work!

in the middle of one of the most important highways in the city.

In the advert, he was wearing bellbottom tight pants with flower pattern, a guayabera an a feather stole. Did I mention he's Philippine/Chinese/Mexican and he's no higher than 5´ 1"? That without the high-heels pointy shoes.

In a word, he was horror. A demon spawn. It cut your eyes open and lots of people screamed "I'M BLIND! I'M BLIND!"

Blinded we were, but his scheme was successful. Now he's one of the top show-biz communicators, and he must earn about $1,000 dollars every time he sneezes.


Do I have a point? I don't know. Something tells me I should be able to derive some knowledge from this episode, but for the life of me I can't.

Should I book a billboard?

Should I be Mexican/Chinese/Philippine, dress up uglily and post an advert which shows a clear lack of skills BOTH in English AND in Spanish?

What? Where's the lesson in that? Where?